1. Creating a Business Profile
Business profile will give you a great opportunity to build your brand image, followers and sales funnel. It is easy to convert personal profiles to professional accounts.
- Include convenient call-to-action buttons, which visitors and followers can tap to make contact or do business with you.
- Earn a verification badge from Instagram certifying your authenticity.
- Access real-time data you need to understand how well your organic content is working for you.
- Launch and track ad campaigns.
2. Fill the Bio Details
If you want your Instagram profile to appeal to users, you need curb appeal. With 150 characters or less and a photo or logo, you’ll need to capture the essence of your brand: who you are, what you offer, and why you’re different.
3. Make use of Shoppable content
Shoppable content is a must for Instagram marketers. Although in-app checkout is not widely available, you can tag your products in photos, videos, and Instagram Stories and expose your products to as many as 200 million Instagram visitors daily through Explore. If you’re in the health and beauty, food and beverage, or ticketing business, you can now add an action button to your business profile so users can book an appointment, reserve a table, or buy tickets without leaving the platform. Media agencies in Dubai need an existing account with one of Instagram’s action button partners to take advantage of this feature.
4. Explore creative possibilities
The creative possibilities on Instagram are limitless. Advertising agency in Dubai experimenting with post types, media options, and editing tools, you can easily shake up your content routine and refresh your image.
Try new content angles. Survey your followers, ask them to submit questions, or get their feedback on posts. Go behind the scenes, demo products, or walk users through step-by-step tutorials. Share your take on an important topic, or share your followers’ content. Tell stories that amaze or inspire. Do whatever suits your audience and brand.
Experiment with color and visual effects. Use the Lux wand and filters to give your photos a distinct look and feel. Play around with video enhancement features like the Create interface in your Stories camera, which offers stickers, templates, GIFs, and more. Strive to make each post eye-catching and uniquely yours.
Take advantage of the latest video features and tools. When you upload a new IGTV video, the first 15 seconds will be visible on your feed. For longer videos, you can post a 60-second preview in your feed along with an invite to watch the entire video. If your video is part of a series, viewers can tap on the name of the series to watch other episodes.
5. Instagram Stories
Instagram Stories feature photos or short video loops that followers can view at the top of their app for 24 hours. Stories might contain text, links, and even GIFs. The new Stories Layout feature offers five new layout options with multiple frames. And of course, there are plenty of great Stories apps for iOS and Android.
Put to good use, Stories is a powerful engagement tool. With Stories, you can:
- Earn a verification badge from Instagram certifying your authenticity.
- Access real-time data you need to understand how well your organic content is working for you.
- Launch and track ad campaigns.
2. Fill the Bio Details
If you want your Instagram profile to appeal to users, you need curb appeal. With 150 characters or less and a photo or logo, you’ll need to capture the essence of your brand: who you are, what you offer, and why you’re different.
3. Make use of Shoppable content
Shoppable content is a must for Instagram marketers. Although in-app checkout is not widely available, you can tag your products in photos, videos, and Instagram Stories and expose your products to as many as 200 million Instagram visitors daily through Explore. If you’re in the health and beauty, food and beverage, or ticketing business, you can now add an action button to your business profile so users can book an appointment, reserve a table, or buy tickets without leaving the platform. Media agencies in Dubai need an existing account with one of Instagram’s action button partners to take advantage of this feature.
4. Explore creative possibilities
The creative possibilities on Instagram are limitless. Advertising agency in Dubai experimenting with post types, media options, and editing tools, you can easily shake up your content routine and refresh your image.
Try new content angles. Survey your followers, ask them to submit questions, or get their feedback on posts. Go behind the scenes, demo products, or walk users through step-by-step tutorials. Share your take on an important topic, or share your followers’ content. Tell stories that amaze or inspire. Do whatever suits your audience and brand.
Experiment with color and visual effects. Use the Lux wand and filters to give your photos a distinct look and feel. Play around with video enhancement features like the Create interface in your Stories camera, which offers stickers, templates, GIFs, and more. Strive to make each post eye-catching and uniquely yours.
Take advantage of the latest video features and tools. When you upload a new IGTV video, the first 15 seconds will be visible on your feed. For longer videos, you can post a 60-second preview in your feed along with an invite to watch the entire video. If your video is part of a series, viewers can tap on the name of the series to watch other episodes.
5. Instagram Stories
Instagram Stories feature photos or short video loops that followers can view at the top of their app for 24 hours. Stories might contain text, links, and even GIFs. The new Stories Layout feature offers five new layout options with multiple frames. And of course, there are plenty of great Stories apps for iOS and Android.
Put to good use, Stories is a powerful engagement tool. With Stories, you can:
Drive traffic to a new Instagram post or product page
Use the “Ask me anything” feature to invite questions and share your responses
Conduct a poll to create buzz around a new product or brand development
You can also include Story Highlights on your profile page. This is a great way to invite visitors to get to know your brand.
6. Set your Goals
Your Instagram posts and campaigns should be designed to appeal to your target audience based on their demographics and interests. To drive results over time, you’ll need to set smart goals and determine how you’ll measure success.
While this is an important goal that can easily be measured against, conversions are short-term wins. Media companies in Abu Dhabi focusing on building brand equity and delighting existing customers could deliver far more value in the long run.
7. Create Content Calendar
Spontaneous posts are fine when opportunity strikes. But steady progress requires marketing discipline. Use a content calendar to organize posts and schedule them in advance.
Identify themes. They can be seasonal, reflect current events or trends, or play on your target audience’s lifestyle and/or values. Choose themes that lend themselves to your brand personality and products.
Choose the right formats. Would Stories, a photo carousel, a video series, or some other post or ad type best deliver your intended message?
Don’t wait to write captions. You should always be ready to post, even if your publishing schedule gets thrown.
Pay attention to timing. Schedule posts based on how much time you’ll need for content creation and the most appropriate time to publish.
Establish workflows. Carve out a dedicated block of Instagram time, or determine a daily post quantity—whatever suits your team and business interests.
8. Expand reach with hashtags and geotags
Instagram users search for content using hashtags. They can also follow hashtags. By including relevant hashtags in your bio and your post captions, you’re exposing a lot of potential new followers to your brand and products. If you’re a brick-and-mortar business trying to reach users in your area, using geotags can help you make those local connections.
9. Use Insights to track engagement and conversions
Your Insights page, which you can access through your profile, offers a detailed view of how your content is performing. Insights for Stories are available for up to 14 days after Stories appear.
Content: This tab reveals your brand’s most popular posts. You can also see metrics for individual posts including total impressions and users reached.
Activity:Here, you’ll find profile visits, website clicks, and information about where and how users are finding your content.
Audience – This tab offers data about your followers. You’ll know their gender, age, and location; when they’re most active on Instagram; and how fast your brand community is growing.
As the insights begin to flow, pay attention to trends and look for outlier posts. Both high and low performers can help you fine-tune your messaging and design. Media agencies in Dubai can even cannibalize winning posts for future content or turn them into paid ads to maximize your ROI on the platform
10. Boost best performing organic posts
If an organic post is seeing heavy engagement, it could be worth promoting. To get started, just follow these simple steps:
- Click the “promote” button below the post.
- Choose a business objective and a call to action .
- Choose your audience
- Choose a budget and campaign duration.
- Review your order, including method of pay.
- Once your promotion is approved, Insights will appear in your notifications tab.
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